Follow Up Email

Developed by aheadWorks

Automatic emails on: abandoned cart, review requests, specific products bought, repeat purchase and more. Discount codes support.


Follow Up Email is an automated email marketing tool, which has already delivered more than 250 000 emails. Variety of email sending events and conditions allows you to plan email marketing campaigns and significantly increase your store conversions.

The application goes with predefined email templates for a fast start utilizing the best ecommerce email marketing practices. All the templates can be customized using the built-in editor.

Email opens and clicks rate is at your hands for measuring the effectiveness of your messages. As a result you always know your best selling topics, most beneficial email formats, appropriate email voices and tones.

NEW: Discount Codes

Now you can use already generated discount codes. Follow up email will insert them into emails one by one.

Abandoned Checkout Recovery Emails

It is the most popular and valuable application feature. Follow Up Email allows you to effectively recover abandoned carts and get more sales.

The functionality is even more efficient and flexible as far as you are able to send emails in chains. e.g. first email in 20 minutes, the second one within 2 days and the third one in 2 weeks. Email chains double abandoned recovery rate in comparison with the single email practice. And, we track and calculate recovery statistics for you.

After-purchase Review Reminder Emails

With our application you can always remind your customers to leave a review. For the purpose you are free to choose email retention intervals sufficient to evaluate purchased products and send back a review about them.

Shopping For A Change 4 review posted on Sep 15, 2015

I recently began using Follow Up app to send requests out to customers for reviews. It has definitely encouraged more customer reviews and I am very happy with that and the app itself. It was easy to use.

Specific Order Emails

Flexible settings make your emails highly personalized and timely. You can notify about (alone or in combinations):

  • first orders

  • orders with items > X

  • orders with total > X

  • lifetime sales > X

  • orders with product from X collection/vendor

  • orders with product type/tag equal Y

  • orders with product SKU equal Y

  • customer country equals Y

  • canceled orders

  • fulfilled orders

  • orders placed through POS

General Use Cases

  • send welcome emails with special offers to the customers with first orders

  • send extra coupon codes to the customers with lifetime sales > $500

  • send iPhone 6 screen protector offers to the customers who buy iPhone 6 cases

  • send extended warranty offers to customers who purchase lawn mowers

  • send special warranty conditions to customers from Canada

  • invite POS customers to the online store with a welcome gift
    and so on and so forth

Scheduling Options

It is possible to schedule emails starting from the very minute to hours and days since the event has occurred. E.g. asking for a review is only reasonable after 14 days of the order, so that you could make sure the item is shipped and the customer had enough time to use it.
Email scheduling increases your chances to get a desired action, whether it is an order review or Facebook like.

Email Templates and Variables

Our email templates are modified easily in the build-in editor also providing the live preview feature. Additionally, you can use multiple variables like: customer first name and last name, abandoned checkout url, address, purchased items, abandoned cart items, order date and number, billing and shipping address, tax data and much more.

Integration Options

When Automatic Related Products app is installed, an additional variable becomes available within Follow Up Email templates. An algorithm behind the variable looks through the items in the last order made by the customer and pastes related product suggestions into an email.

Success Stories


We also use Follow Up Email by aheadWorks to automatically send our clients an email after making a purchase to ask for a review on our Facebook and Google+ pages.

Read full story at

Why aheadWorks?

  • 15 years of developing solutions for eCommerce

  • 45 experts continuously pushing our service to a new level

  • ~ 250 000 times our apps have been installed by online merchants

30 Day Money Back Guarantee

14 days trial followed by 30 days money back guarantee. Try aheadWorks apps risk-free!

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