Loyalty, rewards and referrals

Developed by LoyaltyLion

Increase customer loyalty and revenue with your own rewards program. Supports POS, mobile and desktop. Shopify Plus selected.

LoyaltyLion is proud to have been chosen by Shopify as the featured loyalty app for Shopify Plus. As a Shopify Plus store you benefit from exclusive features, such as automatic voucher creation and the use of gift cards in your loyalty program. To speak to us about our Shopify Plus plans please email us.

Use LoyaltyLion to add your own loyalty program in minutes and gain valuable customer insights. Increase activity and customer happiness by offering points for signups, purchases, visits, social referrals and more. Your customers will collect points and redeem them for rewards to use at your store, which encourages long term loyalty and increases revenue.

On average a retailer will earn $8 - $32 for every $1 spent on LoyaltyLion


  • One of Shopify's largest stores, The Chivery, generates 6% of their revenue from LoyaltyLion - case study

  • 100% Pure generates over $7,800 from LoyaltyLion referrals every week

  • CheapUndies has generated $132,007 from repeat purchases via LoyaltyLion


We are always adding new features, this is what we added last month: points for newsletter sign ups, points for past purchases, bonus points for buying a specific product and the ability to offer anything as a reward e.g. Amazon vouchers.

  • Fully supports Shopify POS - reward your customers online and in-store seamlessly - see LoyaltyLion + Shopify POS

  • Points for more than purchases - reward customers with points when they create an account, make social referrals, visit your store, buy products or sign up to your newsletter

  • Multiple rewards - offer money off, percentage discounts or products e.g. 500 points for a free t-shirt

  • Email notifications - automatically email customers when they have enough points for a reward and increase repeat purchases

  • Social referrals - acquire new customers by rewarding successful referrals via Facebook, Twitter or email - solution included on all plans

  • Advanced analytics - see your top referrers, most engaged customers and program performance

  • Any language - choose from English, Spanish, Italian, French, German and Dutch or add your own language

  • Any currency - choose your own

  • Manage your program - add points, approve points, block customers, import past points

  • Import - import your existing customers and their points

Why LoyaltyLion?

LoyaltyLion is used by millions of shoppers around the world. The largest and smallest retailers trust LoyaltyLion and both see fantastic results - on average a retailer will earn $8 - $32 for every $1 spent on LoyaltyLion.

New features monthly

We have a dedicated team of developers who constantly add features. LoyaltyLion was the first to reward more than purchases, the first to offer loyalty emails and the first to support Shopify POS (among many other firsts). We are proud of our innovations and will continue to be the first on Shopify.

Industry leaders

Our advisors are responsible for building one of the biggest ecommerce stores in the world, ASOS, and the world's largest loyalty program, PAYBACK (now owned by American Express). Why is this good for you? We get them to share their insights exclusively with you to help you grow your business.

No LoyaltyLion branding ever

We know how important your brand is to your success, which is why we never include our name on your store. Using LoyaltyLion you can customise everything to match your brand - change the text, colours, fonts and images. See examples below.

Fair pricing

We believe in fair pricing which is why we don't charge on members - charging on members means you end up paying for people who didn't purchase that month. All our plans are completely customisable, allow unlimited members and never include LoyaltyLion branding. Pricing starts from $39/month. See full pricing here

See LoyaltyLion working

Visit these beautifully customised loyalty programs: The Chivery, 100% Pure, and Perfect Cellar,

See the analytics LoyaltyLion provides: LoyaltyLion demo account

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